Free Shipping in the US with a $50+ Purchase


Hugo Loves Tiki is a line of European-lifestyle inspired children's and women's clothing from designer Cheyenne Couch.  Her aesthetic includes bold graphics, European languages and unique child-like drawings. 

Born in California, raised in Indiana and experiencing life in England, Europe, NYC and Chicago have greatly influenced Cheyenne creatively.  These places and experiences spill over into her every design.

Hugo Loves Tiki is based in Indiana, in the Midwestern United States and began with DIY screen printed t-shirts that resembled foreign language flash cards.  These prints have become part of Cheyenne’s signature.

It is her hope that children who wear these flash card shirts become more interested in other languages and traveling outside of their own country to see how the rest of the world lives. 

The new collection from one of our long time favorite brands is dropping in just a couple of days.  Hugo Loves Tiki's AW17 collection will be available on our site on Wednesday, September 27th at 9am CST (that's 5am PST/8am EST).  Here's a look at what we'll be carrying at The Boys and the Babe.

As always, shipping is free within the US and free to Canada for orders of $99 or more.  And for this release, any order placed on Wednesday before 3pm CST will be mailed out the same day.  

Feel free to email us at with any questions you may have.  And check us out on Instagram for sneaks, videos, and styling of this highly anticipated collection.