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BRAND SPOTLIGHT: One Day Parade AW18 - Cou Cou


A cheerful and colorful label from the Netherlands, One Day Parade (formerly known as Tough Cookie) was founded in 2014 by new parents Yvonne Yu and Daniel Settels. What started as a fun DIY project at the kitchen table has grown into a successful independent lifestyle brand, available in various countries worldwide. 

This season is their first fully manufactured kidswear collection and we are so excited to be carrying it in our shop.  Their aesthetic is to keep it simple, celebrate the little things and live life one day at a time - One Day Parade.

SIZING NOTE: Shirts, leggings, and pants run slightly small.  We recommend sizing up if in between sizes. Sweaters are running a little smaller, in my opinion they run as follows:

  • Size 86/92 (1-2Y) - fits like a small 18/24mo.
  • Size 98/104 (3-4Y) - fits likes a small 2/3Y
  • Size 110/116 (5-6Y) - fits closer to a 5Y
  • Size 122/128 (7-8) - fits closer to a 7Y

Feel free to email us with sizing questions or send us a message on Instagram for the quickest response.